Make a Date

I can’t have escaped your notice that 2015 is a year which will see us marking a number of significant anniversaries. The Battle of Waterloo (200 years), the death of Winston Churchill (50 years), the signing of the Magna Carta (800 years), the Battle of Agincourt (600 years) and VE Day (70 years) are just some of the historical milestones which we will be remembering.

Add to those the usual National Days and religious festivals which we regularly celebrate and you can see that there will be countless opportunities in the New Year for organisations in the public sector to raise awareness of their work and services. In particular, local authorities can use these events to promote community cohesion and cultural awareness.

As I have said before on this blog, one of my particular favourites is World Book Night which this year will be held on 23 April. It’s a great opportunity to engage with people of all ages in a wide range of activities and events.

However, if you want to be original and do something a bit different then it might be worthwhile looking for some of the more unusual awareness days in the calendar. For example, Sunday 18 January is Winnie the Pooh Day, a great excuse to have a pooh sticks competition!

The forthcoming General Election means that many public sector press offices will, quite understandably, be wary of doing any work which might leave them open to accusations of political bias.  Anniversaries and awareness days therefore provide them with a chance to promote their organisation to the public without engaging in controversy.

It’s difficult to see how reasonable person could be offended by Talk like a Pirate Day, although I have no doubt that someone will try.

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