Yesterday afternoon I delivered a master class on Planning a Communications Campaign at Sefton Council for Voluntary Service. The people attending represented a variety of small local voluntary organisations delivering vital services to wide range of people. The voluntary sector is playing an increasingly important role in caring for some of the most vulnerable people in our society. With both central and local government cutting services in many areas, it’s often left to the voluntary sector to fill in the gaps.
Obviously many of those organisations don’t have the resources to run a communications function, which is where PR professionals can help. Giving only an hour or two a week of your time really can make a big difference to a charity. Often what they really need is guidance and advice.
I recently became a Trustee of Aftermath Support, a charity which provides support to the victims of road traffic collisions and their families. So far it’s been an interesting and rewarding experience and I’d encourage everyone to get involved with a voluntary organisation.
The voluntary sector is overworked and under resourced. Those of us who have expertise and a bit of time to spare should do what we can to help.